Antme: A Unique Corporate Identity Design

Expressing the Bond Between Humans and Dogs

Antme's brand orientations revolve around amusement bonding, adorable design, and eternal friendship. In the logo system, these values are seamlessly integrated, giving shape to the brand's logo. The logo and motif represent the joyful interactions between people and dogs, while also encompassing the roles and functions that Antme fulfills.

The motifs, depicted as circles, symbolize the connection between humans and dogs. These motifs are assembled and combined to create various patterns, which are then applied to different types of on and offline media, allowing Antme to make its mark in the world.

Antme is not just a retailer of dog clothing; they also design their own garments and offer various classes for customers and their beloved companion dogs. The project was born out of a genuine brand value, and the logo design reflects this commitment.

The Antme logo and motif represent the communion between dogs and humans. They convey the fun-filled moments of interaction while encapsulating the essential roles and functions of Antme. The circular motifs beautifully depict the connection between humans and dogs.

The project, which began in December 2018 and concluded in March 2019, was carried out in the Republic of Korea. Extensive research was conducted to create graphics that emphasize the brand's expertise while maintaining a cute and playful aesthetic. The designs were applied to product packaging, online platforms, and company merchandise.

The Antme corporate identity design received the prestigious Iron A' Design Award in 2020. This accolade recognizes well-designed, practical, and innovative creations that meet professional and industrial requirements. The design is respected for integrating industry best practices and showcasing competent technical characteristics, contributing to a better world.

Antme's new corporate identity design, created by Donggyun Kang, successfully captures the essence of the brand's connection with dogs and the world of fashion. It is a testament to the brand's commitment to providing unique and delightful experiences for both dogs and their human companions.